Reinventing
the employee
portrait
Project type
- Visual identity
- Social media
- Motion design
- Brand Content
Skills
- Copywriting
- Social media management
- Art Direction
- Motion design
The brief
As part of its new communication campaign, Safran would like to produce portraits highlighting the career paths of its employees. The Group’s objective is to roll out a series of videos that will inspire young talent to join the aeronautical adventure. For this project, Safran called on the Bien-Fondé agency for the design, graphics, filming and editing of the videos.
The mission
How can we rethink the “business portrait” format to make it more dynamic and attractive to a target audience accustomed to new digital codes?
Our answer
- 01. Defining a recreational concept
- 02. A graphic charter inspired by social networks
- 03. Highly rhythmic video production
01.
The definition of a recreational concept
To bring this series of business portraits to life in an attractive way, the agency came up with a creative, embodied concept: Guess My Safran Job.
Work
together
We put all our expertise at your service in order to carry out well-thought-out and well-executed projects alongside you. We look forward to meeting you.